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Our Story: A Founder’s Tale of Playful Curiosity + Adventure
February 26 2025
Melissa Soutar
Founder with son
Unlocking the key to magical moments
Melissa, a mother on a quest to bring joy to her children while escaping the chaos of clutter and daily distractions, discovered the key to creating magical moments. What started as a dream turned into SPARK POP, where families could bond through shared experiences and spark joy in ways no toy ever could...
CONTENTS
The spark of an idea
A new kind of play
Happily ever after
Alternative text 4_1110
3 min read
Chapter 1:
The Cluttered Kingdom

Once upon a time, in an inner-city townhouse filled with toys and games, there lived a mother named Melissa. But something wasn’t quite right in her kingdom. The toys that once brought squeals of excitement soon collected dust, shuffled from room to room, and broke after only a few weeks if not days. The once-joyful playthings became a source of clutter, creating more stress than smiles.

Melissa wondered, “Could there be a better way to spark joy without filling the house with more stuff?” and “What happened to quality toys that can be passed down through the generations?”

Kingdom of Clutter
The Kingdom of Clutter + Overwhelm
Chapter 2:
The Call to Adventure

As Melissa gazed around her home, a thought tugged at her heart. She loved her children deeply, but between working full time, housework, and the never-ending to-do list, she found it hard to truly be with them. Her mind was always elsewhere, distracted by chores or emails. But she knew that what her children needed most wasn’t more toys, or more screen time—it was her presence and the presence of other children.

So, Melissa set off on a journey to find a way to be present with her children, to create special moments that went beyond the four walls of their home.

Chapter 3:
The Spark of an Idea

One day, during the summer holidays while tidying up after Christmas, Melissa found herself surrounded by toys that had barely been played with. As she prepared for yet another round of birthday party gifts, a thought struck her—what if the best gifts weren’t things at all?

But this was more than just a passing idea. It was a calling. Melissa and her family had recently embarked on a new adventure of their own, leaving behind the bustling city of Brisbane for the coastal beauty of Noosa. Instead of using the proceeds from selling their home to buy another, they made a bold choice—not to build a house, but to build dreams.

She invested not in bricks and mortar, but in something far more lasting: a vision for a world where families could replace stuff with stories, where children would be more excited to explore than to scroll, and where parents could give their kids the gift of presence, adventure, and unforgettable moments.

And so, SPARK POP was born—your family’s adventure companion, designed to turn everyday life into a playground of possibilities.

Chapter 4:
A New Kind of Play

Melissa discovered that the magic of SPARK POP wasn’t just in the activities themselves—it was in the freedom they gave her to truly be with her children. And for the children, it was the spark they needed to step into new spaces, embrace adventure, and let their imaginations run wild.

When they kayaked through rivers or explored wildlife parks, there were no to-do lists, no emails, no video games, and no distractions—just laughter, wonder, and the joy of discovery. Each new experience ignited their curiosity, turning the world into a playground of possibilities.

It was then that Melissa realised what she had always known deep down: love isn’t measured in the things we buy, but in the time we spend together. Every adventure, every shared moment became a reminder that the greatest gift she could give her children wasn’t something that could be wrapped—it was her presence, her time, and the memories they created together.

These experiences didn’t just bring joy—they sparked something deeper. A love for exploring, learning, and embracing the unknown. A curiosity that couldn’t be found in a screen or on a shelf, but only in the real-world moments that turned into lifelong memories.

SPARK POP wasn’t just about entertainment; it was about inspiring families to play, connect, and see the world through a lens of wonder—one adventure at a time.

A new kind of play
Founder + Son at GC Aqua Park
Chapter 5:
The Gift that Keeps Giving

As word of SPARK POP spread, families everywhere began to trade cluttered living spaces for unforgettable experiences. The toys and games that once piled up were replaced with the memories of animal encounters, treasure hunts, and adventures through magical new lands. The once pestering can I have this, can I have that, soon started to dissipate and be replaced by when can we go back here, or where are we going next mum?

Parents like Melissa realised that the true gift wasn’t something that could break or gather dust—it was the time they spent together, whether together as a family or the children with their friends, and the smiles that came from real adventures.

Chapter 6:
Happily Ever After (and more adventures to come)

And so, Melissa’s journey to create SPARK POP became more than a business—it became a way of life for families who craved meaningful time together. Now, she invites you to step into A Playground of Possibilities, where the best memories aren’t things—they’re moments shared in adventure, laughter, and discovery.

The best part? This is just the beginning.

From Australia’s sun-kissed beaches and wildlife encounters to thrilling city experiences, families are already trading clutter for connection. But the adventure doesn’t stop here. Soon, SPARK POP will open the doors to experiences beyond borders, unlocking a world where families can explore, dream, and play—wherever their hearts take them.

So, where will your next adventure begin?

 

Explore SPARK POP today and spark your next family adventure!

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