3 Reasons Why People Don't Like Gifting Experineces

3 Reasons Why People Don't Like Gifting Experiences

In recent years, the trend of gifting experiences rather than tangible items has gained significant popularity. Parents, families, and friends are increasingly opting for experience-based gifts to create lasting memories, share unique moments, and embrace the experience economy.

Despite the many benefits, some people remain hesitant to gift experiences for children. Here, we explore three reasons why some might shy away from this trend, while also highlighting the transformative potential of experience gifts.

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October 21 2023

Melissa Soutar

CONTENTS

| Why families love SPARK POP

Getting started

How to book

Gifting

3 min read

From wild animal encounters and creative workshops to sky-high adventures and immersive attractions, SPARK POP makes it simple to book + gift incredible experiences that bring families closer.

So... how does it all work? We've made it easy. Here's your step by step guide to unlocking a world of family fun.

1. Tangible Gratification

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Many people prefer to give tangible gifts that children can physically hold, play with, and enjoy immediately. Traditional toys and gadgets offer instant gratification and provide a sense of nostalgia for the gift giver, reminiscent of their own childhood.

However, while physical gifts provide immediate joy, they often lack the lasting impact that experiential gifts can offer. Emphasize the lasting memories and experiences that come with experiential gifts, which can be revisited and shared for years to come. By tailoring the experience to the child's interests and preferences, the gift can be just as personalized and thoughtful as any physical item.

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2. Uncertainty or Lack of Control

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Organizing and redeeming experience gifts can seem more complicated compared to simply purchasing a toy. Coordinating schedules, booking tickets, and arranging transportation can be daunting for busy parents and guardians. There might also be concerns about safety and the suitability of the experience for the child's age and interests.

However, many experience gifts offer flexibility in scheduling, allowing recipients to choose a time that works best for them. Additionally, consider providing options for the child and their family to select from, giving them control over their experience. Address concerns about unexpected obstacles by offering backup plans or alternatives, demonstrating foresight and consideration for potential challenges.

Experiences

3. Perceived Value

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Some parents and caregivers might feel that physical gifts have a more apparent value compared to experiential gifts. Tangible items often come with a visible price tag, making it easier to gauge their worth.

However, it’s important to highlight the value of experiences, stressing the importance of creating memories and fostering personal growth. Experiences offer opportunities for learning, exploration, and bonding that can be just as valuable, if not more so, than material possessions. Remind gift-givers that it’s not the price tag or physical presence of a gift that matters most, but the thought and intention behind it. Encourage them to prioritize meaningful experiences that align with the child's interests and values, demonstrating that quality often trumps quantity.

Our Personal Journey with SPARK POP

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Before starting SPARK POP, we faced the same challenges many parents encounter when trying to gift experiences for kids. Some retailers offered digital gift cards, while others required in-person pickup, complicating the process. Additionally, choosing a specific experience that the child would enjoy was often a gamble. We found ourselves longing for a solution akin to Red Balloon, but specifically tailored for kids.

In Facebook groups for mums, we noticed a growing demand for a 'Red Balloon for kids.' Many mums were even working with their children to create gift wishlists to include with birthday invitations, ensuring the gifts they received were meaningful and not wasteful. This collective frustration and need for a more convenient, thoughtful way to gift experiences inspired us to create SPARK POP. Our platform aims to offer everyday fun activities that are accessible, engaging, and tailored to children’s interests.

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While the hesitation to gift experiences for children is understandable, it's important to recognize the unique benefits that these gifts offer. The trend to collect memories, share experiences, and participate in the experience economy enriches children’s lives in ways that tangible gifts often cannot. The saturation of media and social sharing highlights the value of these experiences as badges of honour and cool adventures that children love to talk about.

With modern experiences designed to be safe, engaging, and educational, parents can confidently introduce their children to new worlds of exploration and fun. Embracing the current version of childhood adventures through experience gifts can create lasting memories and provide invaluable learning opportunities that will be cherished for years to come.

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